UTM Link Builder
Free online utm link builder — tracking campaign traffic in your analytics tool.
The UTM Link Builder appends utm_source, utm_medium, utm_campaign, utm_term and utm_content parameters to any URL with proper encoding. It is best for tracking campaign traffic in your analytics tool.
How to use the UTM Link Builder
- Fill in the fields — empty optional fields are skipped automatically.
- Click the generate button.
- Copy the output or download it as a file.
Frequently asked questions
Which parameters are required?
Convention says source, medium and campaign at minimum — term and content are optional refinements.
Why use a builder instead of typing?
It handles URL encoding and existing query strings correctly, so links never break.
Is this utm link builder free?
Yes — completely free, no signup, no usage limits, no watermarks.
Is my data uploaded to a server?
No. Everything runs client-side in your browser — your data never leaves your device, which also means it works on sensitive and confidential material.
Do I need to install anything?
No — it runs in any modern browser on desktop or mobile. Just open the page and use it.